• 30/July, 2018

Saath Chal: The Real Bond Campaign – Led by Finolex

Saath Chal – the real bond campaign led by Finolex was associated with the powerful and emotionally charging Pandharpur yatra. Pandharpur yatra is all about the bond of love and respect between children and parents as it is inspired by Pandulik’s transformation story. Pandulik used to ill-treat his parents, Janudev and Satya vat, but realised his wrong deeds and devoted himself completely to providing love and comfort to his parents all the time. And just like Pandulik devoted himself entirely to his parents, the story of Finolex Cables is also about a Bond which existed, between Late Shri P P Chhabria and his brother Mr. K P Chhabria and between Mr. P P Chhabria and his nephew Mr. Deepak Chhabria, who together faced many ups and downs, but the real bond between them never broke.

The strong bond between Mr. K P Chhabria, Mr. P P Chhabria and Mr. Deepak Chhabria was known to a few and unknown to most, Finolex Cables has now proudly shared this inspirational story through the campaign and inspired many people.

The entire REAL BOND campaign was initiated by Sakal, a reputed media house in Maharashtra and was completely supported by Finolex Cables Ltd. The company that is known for its values became a vehicle to spread the message of bond between children and parents by participating in SAATH CHAL, which is an initiative to spread awareness and paying respect to the ideology of Pandharpur and the story behind it.

During the Pandharpur wari, Finolex Cables spread awareness among lakhs of people by creating an explanatory video and by going live on social media. Also, many messages were posted on the social media about the REAL BOND which we all perceive in our lives in the form of a mentor, leader, father or a teacher. These messages got strong emotional connection with the audience and the activity got over 300K+ views and created a buzz by making people realise that the bond between them and their parents is the most important bond ever. Also, the enthusiastic audience participated in the campaign really well by commenting and sharing their valuable views, which led to greater engagement. The campaign also led to making Pandharpur Yatra, one of the trending topics on Twitter on 23rd July 2018.

With the blessings of Vithoba, Finolex Cables and Sakal have successfully spread the message of real bond and achieved the goal of creating a buzz and awareness by the REAL BOND campaign for the betterment of the relationships between parents and their children.

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 2 =

Recent Posts

Choosing LED Lights

10/ 12 /2019 Here’s How You Can Choose A LED Light That Saves Money When you’re setting up your dream home you want to have the best décor, appliances & fittings. The right lighting can make a great difference for new homes, renovated homes, or even when you are carrying out minor improvements. Ideal lighting […]

Various Uses of Electric Copper Wires at Home

25/ 11 /2019 Copper is the most commonly found chemical element at home and is particularly used for household’s wiring. It can also be spotted in electrical appliances and in the kitchen in the form of cutlery and bottles. Cold to touch with a rust-orange lustre, copper is affordable and is found virtually everywhere. Good […]

Daily Restaurant Checklist for New Owners

25/ 11 /2019 Running a restaurant isn’t like in the movies. Often glamorised and made to look like it’s all fun and games. It involves lots of research, investing in new concepts and ideas, settling on the restaurant’s USP, receiving funding, analysing competition, hiring the right people to make a dream team, getting the right […]

4 blade fans vs 3 blade fans: The Ultimate Guide

30/ 09, 2019 Every house has at least two ceiling fans that provide much-needed ventilation and comfort. More than a bladed mechanical object, fans are now an integral part of everyone’s lives. Ceiling fans are the best to cool you down at an affordable price. Although air conditioners have gained traction as a necessity in […]

Different Types of Electrical Distribution Boards

30/ 09, 2019 Ever wondered what keeps the electricity going in your entire building? The working principle of an electrical distribution board is a fascinating one. It houses all the contact breakers, earth leakage units, doorbells and timers. In other words, it ensures that electrical supply is distributed in the building. The entire supply of […]