• 31 /Aug, 2018


Friendship is one of the most beautiful aspects of the journey of life. There is no reason for true friendships, it’s not forced upon us, and it’s a matter of pure instinct, human chemistry at its best. It can’t be explained, it just happens, like falling in love. What people forget is that the truest bonds of friendship exist between family members. It’s a no questions asked relationship, but is often understated and taken for granted.

This Friendship Day, Finolex Cables celebrates the beautiful bond of friendship that we share within our families. When a son becomes a man, the relationship with his father attains the status of friendship. Similarly, a daughter after a certain age becomes a friend to her mother. The friendship between a father and daughter, and a mother and a son is poignant, a father discovers a whole new facet of his personality when a daughter comes into his life.

The videos capture the pure and unconditional love between families. They also highlight the fact that home is where you treat your friends like family and your family like friends!

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